Vidiscovery Top 50 Music Videos Of 2010: #10-1

For positions #50-41, go here.
For positions #40-31, go here.
For positions #30-21, go here.
For positions #20-11, go here.

The final stretch.

It has been a while since the ignition of this year-end countdown ritual, and I hope the readers out there (if any) have enjoyed this listing as much I did when I came up with it on an Excel spreadsheet sometime at the end of last year, treating it like an office data document, and deeming it as important and confidential.

I do know for a fact that the entries here have been on the downslide in general. And for one thing, I am not one in the know of what exactly the future holds and beholds (who knows, really), but despite crazier lifestyles and make-believe busy schedules, I do hope to be able to update this once in a while. Let’s not look at the idea of saying goodbye, until the final goodbye is to happen. And so I will continue to struggle, to juggle and to live my life the way I see it as it is right now to be.

If one does misses me here, head on down to Power Of Pop at http://powerofpop.com for more updates from me. That is, if, one is not yet already sick of me.

.10

“So Light Is Her Footfall”
Air
Edouard Salier

“Sucha familiar stranger, I wish I could help her, she’s in danger”
Besides Romain Gavras to go to for the deepest, darkest, corrupted and violent video concepts to come true, Edouard Salier is definitely the next best alternative around. In 2010, he has already directed a couple of videos for songs off Massive Attack’s album “Splitting The Atom”. This one for Air is without any exception. Playing with dark lightings, cat shadows, twisted corners and corridors, as well as casting a beautiful slim lady as the main lead/attraction of dark seduction that often does the scary stares from the corners of her eyes, this video is prettily shot with a touch of elegance to it, not forgetting a drop of suspense with a taste of familiarity strangeness.

P.S. love the piano riff at 1:13″ in the song.

.9

“030”
The Good The Bad
Jeppe Kolstrup

“fell in love with a… guitar”
Almost a guy’s fantasy, except for the first time, a lad/man would have wished himself to be in the place of a musical instrument.

A girl strips naked and begins making love with a guitar, and things start to get steamy and suggestive as the girl sweats, moans and enjoys the pleasure of having a guitar between her thighs. Once past orgasm, she looks at the guitar differently, like a piece of useless and unwanted junk, chucks and kicks it aside before making her butt-naked exit out of the room’s door.

I suggest a few replays.

.8

“Second Lives”
Vitalic
Julien Henry

“toilet breaks”
It’s funny how much of ourselves that we reveal when we’re confined in limited spaces.

Someone took down the YouTube upload of the original, uncensored video, and so off to the creative virtual version, Vimeo I go. What the differences are, the usual suspects: a man taking drugs; a suicidal man with his various attempts in ending his life, inclusive of suffocating his head inside a plastic bag, having an overdose of drugs, even electrocuting himself with the toilet bowl water; a couple of men making out; a man leaving his cum on the wall, amongst other various peculiar habits. I am not so sure about the rest out there, but I definitely fall victim to some of the secretive activities of humans in confined spaces here. Let’s not go into details, shall we?

Or maybe, we should. Is the society constraining ourselves of common topics to be discussed? Or is this just plain gross and disturbing? Food for thought. Rather, non-food for thought, since this setting is entirely shot in a cubicle. Not a good place to have one’s food at. Yes, I am referring to the one in the video as well.

.7

“Poison Lips”
Vitalic
Julien Levy

“I L JP”
Probably my most influential video of the year, I reckon. This video stars several Japanese girls, spreading a viral infection from one to another, with an uncontrollable desire to paint the alphabet ‘V’ on any object possible, and looking really absorbed (and subconscious) while doing so.

The challenging part? Carrying on this video project in modern, civilised Japan, with the eyes of the society to judge it by. But then again, from a country well known for being too uptight to the point of going over-the-top haywired at times, ranging from its “well-known” pornography industry to the (censored – heard this from an acquittance during a bar conversation) to vending machines selling almost everything possible, it probably confirms that Japan is the right place for this video of sorts. My favourite ‘V’ moment? Several, most significantly, painting on one of the white stripe lines of a pedestrian crossing, while people are walking, rushing by; if only the camera was able to focus on their faces, I would have loved to see their “WTF?” faces and the constant turn-back glances to nose on the peculiar scene they are witnessing right before their very eyes. Another favourite [scene] would be the girl in the office, mass printing out ‘V’ in a lunatic mode, and even though it is very environmentally unfriendly (cause I still like to believe that I am saving some trees with the rough papers I use to write most of the time), it is kinda insanely entertaining to watch. In a way, it teases my mind.

Am I mad?

To really know how badly this video affects me in all possible ways, I recall a gathering at A’s house sometime last year, where cards games and smoke and drinks and pizza slices and dance music were easily accessible, and when Ms. N came about with a lip balm in her bag, it was time to put the Vitalic challenge and knowledge to good use, and let’s just say, things weren’t as pretty as the girls had done so to be. But it was a good trial practice – for one, it killed my large desire to do the “V” smear across my lips in male lavatories, when the song comes on on my iPod.

Am I really mad, huh?

.6

“Watching The Planets”
The Flaming Lips
George Salisbury & Wayne Coyne

(click on image above for link to video)

“let’s run naked in nature – part 1 and infinity”
It’s pure nudity once you hit ‘Play’, but look closer, it’s not just skin-deep.

This video has freedom written all over it, not just with the people popping out of a thinly-veiled vulva prop (ed: vagina ball, say it with me, vagina ball), or the release of a fabric-clad man from a translucent sphere (who then gets stripped down and pushed into the vulva-globe for rebirth), but the nudity is the excessive chocolate flaking on that ice-cream just ordered: it adds that extra touch, and goes well with the ice-cream in excess. It’s palatable, it’s not pretentious, it doesn’t involve much deciphering, and it works to much success. Great video.
(Text by LameBPM’s Alvin Tham)

.5

“Open Your Heart”
Mia Doi Todd
Michel Gondry

“everywhere’s colours to me”
A positive song comes with a positive video take, thanks to the direction of Michel Gondry, who was recently in town to promote his latest movie offering, The Green Hornet, starring Asian superstar Jay Chou, against Hollywood heavyweights (turn lightweight for one, pun totally intended) Seth Rogen and Cameron Diaz. The beauty of teamwork shows in this group effort (let me re-emphasize that Mia Doi Todd is a solo artiste, and not a group or a band); group as in strangers, the extras in this street video. I like the idea that despite them mostly being strangers – I believe to be – the resulting output is a magnificent, well-coordinated one (mistakes can still be spotted, but let’s not be goddamn perfectionists here); that they probably had great fun doing this (maybe not so for the dude behind Mia at the last scene, who is clearly giddy from all the head spinnings – slapped palm on forehead while leaning on the handlebar for stability); and some friendship, even maybe, romance was created out of this outing of colours. Also, people of different races, religions, colours, beliefs, shapes and sizes are gathered to do this – so I like the fact that there wasn’t a particular casting call for this – just grab anybody off the street that is human and let’s go! It’s an easy 15 seconds of so-called fame, and even though I and most others are not in the video, we can proclaim so to be, and no one will really know! Smart, and wicked, at the same time.

And let’s not pretend – we are all suckers for colours. Even emo black is a goddamn colour. I win.

.4

“Valentino”
Diane Birch
Dennis Liu

“O O O O O Valentino!”
This video seems to have a settled, homely feel to it, but nothing about it is simplicity at its best; in fact, timing, coordination and a whole lot of the director – Dennis Liu’s shoutings have got a lot to do with it. The following video of how it was done will serve as a lazyman’s excuse and explanation to why it is at #4:

Nothing to do with the guys with long hair wigs, there! Pffft!

.3

“Islands”
The xx
Saam Farahmand

“I am yours now… so now I’ll never explore”
Fact: The xx is beautiful. Here, with heavier inputs, are the four dancers – two couples – enrolled for this video. Their dance routine repeats itself over and over again, with each scene almost perfectly identical with the previous and the next (except for those parts that aren’t supposed to be the same much later on). One can say duplication is easily done, but the three members of the xx serves as cool evidence that it clearly isn’t the case so, as their positions changed with each zoom-in, zoom-out shots. A tragic love story unfolds itself beautifully as the dancers’ actions change, and despite the beauty in changes, it probably hints otherwise: that good things aside, changes bring about its disappointments as well.

So, don’t change, as direct as what Joey McIntyre once sang. Change, if need be.

.2

“This Too Shall Pass”
(2 versions)
Ok Go
Brian L. Perkins;
James Frost, Ok Go & Synn Labs

Watching OK Go’s videos is akin to a kid watching a cartoon; a seemingly make-believe world where the line between reality and fantasy is blurred, with all the surreal is-it-really-oh-no-it-can’t-be moments in it.

For the first version, sticking with their tried-and-tested method of using synchronized movements of people, objects, and lines to portray elements of the theme for the video, they do well here, albeit somewhat lackluster as compared to previous attempts, but still good nonetheless.

For the second version: what is it about contraptions that make us all fall in love with them (how could you not!?). Hit this, swipe that, roll here, unfold an umbrella –POOF- knock a soccer ball, and so on and so forth. It’s a visual treat for the eyes, really. The more intricate it gets, the more excitement it brings as one is left being amazed and wondering, did that just happen!?!
[Text by LameBPM’s Alvin Tham]

.1

“End Love”
Ok Go
Eric Gunther & Jeff Lieberman

I fell in love with Maria.”
Shot at Echo Park Lake in Los Angeles, for a continuous 18-hour period for the Ok Go lads – even with the foursome taking turns to lipsync part of the lyrics in between sleeps through the duration of a night – and an additional eight days to shoot the grand finale landscape time-lapse, this video will probably tease, please and make you go/feel over-the-top with the lads’ creativity and sorta crazy antics. But isn’t this what creative is all about?

Another newfound fame star in the video: Maria. She appears in the video through bonding with the members during the time that the lads spent filming in the park, and at various occasions, seemingly joined in as company with the dance, making her the unsuspecting and the secretly unknown fifth member of Ok Go! If one is still clueless, she is the goose in the video. Now, altogether: awww, so cute!

*

And that wraps up another year in music video history. I hope this has been an enjoyable journey. And I also hope to post again soon, and/or also to utilize the Tumblr page as that’s where all the cool geeks are at.

[At time of post] goodnight, and live your dreams.

Till the next year for this year-end countdown! (for this, it is a spillage into January)

XO,
CJ.

Watching OK Go’s videos is akin to a kid watching a cartoon; a seemingly make-believe world where the line between reality and fantasy is blurred, with all the surreal is-it-really-oh-no-it-can’t-be moments in it. Sticking with their tried-and-tested method of using synchronized movements of people, objects, lines, to portray elements of the theme for the video, they do well here, albeit somewhat lackluster as compared to previous attempts, but still good nonetheless. It’s a mess at times, but the organized mess is what makes this video work.

Watching OK Go’s videos is akin to a kid watching a cartoon; a seemingly make-believe world where the line between reality and fantasy is blurred, with all the surreal is-it-really-oh-no-it-can’t-be moments in it. Sticking with their tried-and-tested method of using synchronized movements of people, objects, lines, to portray elements of the theme for the video, they do well here, albeit somewhat lackluster as compared to previous attempts, but still good nonetheless. It’s a mess at times, but the organized mess is what makes this video work.

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